In my daily travels, I often visit small box and independent hardware stores. Each of these stores are finding unique niches to compete with the big-box hardware stores. Some are carrying re-built lawn equipment and rebuilding landscaping equipment, while others are focusing on specific trades like plumbing, electrical work, cabinetry, or cement work.
When I'm on the road, I typically eat at locally owned restaurants or diners to support small businesses. When it comes to working on my home, I prefer to buy from small box and independent hardware stores.
JNB Professional Tools, with a full display in a hardware store, will attract DIY enthusiasts and professional kitchen and bathroom installers. Stocking essential tools like countersinks, drill bits in cabinet sizes, jigs, and other necessary tools in one section makes them easy to find for installers, establishing a regular customer base. Additionally, advertising on social media and SEO can let people know they can pick up these tools locally. The competitive price point of JNB tools makes them attractive compared to online retailers, eliminating the need to wait for delivery.
The good news is that many small box and independent hardware stores are successfully competing with big box stores right around the corner. By focusing on specific niches, these stores can build a clientele that prefers them over big box stores with their credit lines, huge marketing budgets, and vast square footage.
Since I spend a lot of time in smaller hardware stores, I see these strategies working. Catering to a few common trades and carrying basic tools like hammers, wrenches, screwdrivers, and saws in stock can make a difference. Becoming an expert and training staff to be experts in these tools is crucial. Time is important to me, so when I can quickly find great value, I prefer small box shops and independents. Another cool aspect of small box shops is their personality, often featuring pets hanging around the shop. Incorporating this into marketing can be beneficial. Notice how corporations are becoming pet-friendly? They spent millions researching that pet-friendly environments are extremely profitable.
If you want to feature cabinetry tools, feel free to call or email us.